What AdAudit Checks on Your Website
Our comprehensive audit engine analyzes your landing pages across seven critical categories that directly impact your Google Ads performance and overall digital marketing effectiveness. Each check is based on industry best practices recommended by Google and leading digital marketing experts.
Landing Page Quality Analysis
We check your page structure including H1 headings, content hierarchy with proper H2 and H3 subheadings, content length and depth, and image optimization. Google rewards landing pages with clear, well-structured content that matches user search intent. Pages with at least 300 words of relevant, original content consistently earn higher Quality Scores.
SEO and Meta Tags Optimization
AdAudit verifies your title tags, meta descriptions, Open Graph tags for social sharing, and canonical URLs. Proper meta tags ensure your ads and organic listings display compelling information that drives clicks. We check that your meta description falls within the ideal 120 to 155 character range for maximum visibility in search results.
Mobile Readiness Assessment
With over 60 percent of Google Ads clicks coming from mobile devices, mobile optimization is critical. We analyze your viewport configuration, responsive design patterns, and touch-friendly element sizing. Mobile-unfriendly pages receive lower Quality Scores and higher cost per click, directly impacting your advertising budget.
Trust and Credibility Verification
Google requires landing pages to include trust indicators. AdAudit checks for SSL certificates, privacy policy pages, terms of service, contact information, and social proof elements like testimonials and reviews. These signals are mandatory for Google Ads compliance and significantly influence visitor conversion rates.
Performance and Speed Analysis
Page load speed directly impacts both Quality Score and conversion rates. We measure your page size, response time, number of scripts and stylesheets, and overall optimization. Studies show that a one second delay in page load time can reduce conversions by up to seven percent. Our audit identifies specific performance bottlenecks you can fix.
Conversion Readiness Evaluation
Every Google Ads landing page needs clear calls to action, properly configured forms for lead capture, and conversion tracking. AdAudit checks for CTA buttons, lead capture forms, Google Analytics integration, and remarketing tags. Without these elements, you are paying for clicks that never convert into customers.
AI Readiness Score
As AI-powered search grows, your website needs structured data markup, FAQ content, and E-E-A-T signals. AdAudit evaluates your JSON-LD schema markup, FAQ sections, author attribution, content freshness signals, and content depth. Websites optimized for AI search are better positioned for featured snippets, voice search results, and AI assistant recommendations.
How AdAudit Improves Your Google Ads Performance
Google Ads Quality Score is determined by three main factors: expected click-through rate, ad relevance, and landing page experience. AdAudit focuses specifically on landing page experience, which is the factor you have the most control over. By following our prioritized fix-it recommendations, advertisers typically see Quality Score improvements of two to four points, which can reduce cost per click by 20 to 50 percent.
Pricing Plans
- Free Audit: Overall scores and category breakdowns at no cost
- Google Ads Report ($15): Detailed check results with prioritized fix-it recommendations
- Full Report ($29): Everything in Ads Report plus AI Readiness analysis
- Pro Subscription ($39/month): 4 included full reports with extra sites at $5 per month each
Frequently Asked Questions
What does AdAudit check on my website?
AdAudit analyzes your website across 7 categories with over 25 individual checks covering Landing Page Quality, SEO and Meta Tags, Mobile Readiness, Trust and Credibility, Performance, Conversion Readiness, and AI Readiness. Each check includes specific recommendations for improvement.
How does AdAudit improve my Google Ads Quality Score?
Google Ads Quality Score is based on expected click-through rate, ad relevance, and landing page experience. AdAudit checks your landing page against Google's published best practices and provides specific, prioritized recommendations to improve each factor. Better Quality Score means lower cost per click and higher ad positions.
Is the free audit really free?
Yes, the free audit gives you overall scores and category breakdowns at no cost. You can see exactly where your site stands across all seven audit categories. For detailed check-by-check results and fix-it recommendations, you can upgrade to the Ads Report or Full Report.
What is the AI Readiness score?
The AI Readiness score measures how well your website is prepared for AI-powered search and recommendations. It checks for structured data markup, FAQ content, E-E-A-T signals covering Experience, Expertise, Authoritativeness, and Trust, plus content depth and other factors that help AI systems understand and recommend your content.
How much does AdAudit cost?
AdAudit offers a free tier with overall scores, a Google Ads Report at $15 for detailed recommendations, a Full Report at $29 including AI Readiness, and a Pro subscription at $39 per month with 4 reports included and extra sites available for $5 per month each.
Our proprietary audit engine was built by digital marketing experts with years of experience managing Google Ads campaigns across industries including e-commerce, SaaS, healthcare, and professional services. Our data-driven approach is based on analyzing thousands of landing pages to identify the patterns that consistently lead to higher Quality Scores and better ad performance.